Banner blindness is the term used to describe website visitors who simply don't see your banner ad on a website, because they're so accustomed to seeing banner ads, they've blocked them out of their mind.
It's like me asking you - what's the last commercial you saw on TV?
You have no idea, right? That's because we're so used to seeing commercials, they hardly ever get our attention!
Banner ads are the same way. Some people have tried to counteract the effects of banner blindness by creating ads in different sizes and lengths...
But it all leads back to the same problem. People don't want to be sold to, and as a result, they ignore most forms of advertising designed to part them from their money as quickly as possible.
Header Ads are different - because instead of appearing as a banner within someone else's header - the ad is the header itself!
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